From a reader’s perspective, these infographics are easy to understand because they follow a single flow. If the story you want to tell involves multiple events or changes over time, then you should use a timeline. Visual elements are perfect for inducing certain emotions in your social media audience, which is why infographics are great for storytelling. Without further ado, below are the 7 different types of infographics and the best way to use them: 1. However, it is up to you to choose the elements that best fit the information you wish to convey. Not only are they more affordable than videos, they are also very effective for stirring engagement in social media platforms.ĭifferent types of infographics utilizes several visual elements to present information. Infographics can be considered as the saving grace of small brands in content marketing. When to Use Data Visualization Infographics.Why Use Different Types of Infographics?.Smaller businesses, however, will have a tougher time keeping up.įortunately for small businesses, once you understand the broad definition of infographics, using different types of infographics in your content strategy doesn’t require you to have deep pockets.
If you’re a well-established brand, investing in standout content types like videos, mobile apps, and even VR then unique content should be no problem. Content marketers are going to have to be more unique with the types of content they create.” In an interview with Mention, Rand Fishkin of Moz says, “Marketing is going to be even more challenging than it is today.
Once you understand the power of infographics – and more specifically the different types of infographics that you can create to meet your content marketing needs – you will begin to understand the power of data visualization and how it can feed your marketing.īefore we go down that road, let’s take a step back.Ĭontent marketing experts predict that the industry will be a lot tougher.
Think written blog posts are enough to keep your brand afloat? Think again.
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