People 50+ are more likely to do nothing different (24%). Those 35-49 indicate more willingness to subscribe to a new platform to get access to new-to-them content (18%), while younger viewers are more likely to pause their subscriptions until new content returns (25%) or spend more time watching content on social media (55%). However, the survey found noteworthy distinctions among different age demographics. Only 15% of respondents overall said they'd cancel a streaming service. When asked what they would do if their favorite scripted shows were unavailable for an extended period, most people are making alternate content choices as they wait for the strikes to resolve and say they will re-watch old shows (47%) find shows/movies on other streaming platforms they subscribe to (35%) spend more time on other non-entertainment hobbies (28%) and try new genres of entertainment (25%). In addition, the pressure to quickly resolve the disputes by the fall – when demand for new episodes of scripted programs typically increases – may not be as urgent as some may expect this year. Horizon Media's WHY Group surveyed 600 adults 18+ and analyzed social conversation to better understand people's awareness of and reactions to the strikes. Although the conversations have slightly subsided since the initial spikes, the Tipping Point results reveal a sustained volume of high interest due to overall awareness and investment in the outcome. In the 72 hours following the announcement of the WGA strike, there were nearly 800k social posts, and in the same period following the SAG strike announcement, there were 1.1 million related social posts. media agency according to Ad Age Data Center 2023, released findings of a new study called "The Tipping Point," which sheds light on the strike from the audiences' ' point of view.
2, 2023 /PRNewswire/ - As thousands of members of the Writer's Guild of America and the Screen Actors Guild continue to strike, Horizon Media, the largest U.S. Survey finds that people are largely aware and invested in the entertainment industry strike and are prepared to wait it out by adjusting their entertainment content selections –
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